About Laurie:

“I’ve had the great pleasure of working with Laurie on numerous digital initiatives for Mazda Canada from social media to planning and execution of a complete digital strategy. She is not only highly knowledgeable and forward thinking but challenges others to think outside the proverbial box. I cannot recall a meeting or presentation that Laurie spoke at where we did not leave impressed or motivated. A true asset to any agency or client, I look forward to the opportunity to work with Laurie again in the near future.” July 2012

Michael, Supervisor, Interactive Marketing at Mazda Canada Inc

“Strategists such as Laurie are few and far between. Laurie is a results-oriented, hard working, and entrepreneurial professional who is focused on driving for results. She is gregarious and outgoing, and in a short period of time, Laurie was able to make a big impact and I very much valued her involvement within our team.” August 2, 2010

JenniferDigital Business Manager, Westjet Airlines

“I was still tasting the waters of the potential value of Web 2.0 and Social Media when I first met Laurie. Talking to her made me realize that I was missing several dimensions in my approach to it. An experienced CRM and marketing consultant, she was the first person I saw talking about Web 2.0 without relying on geek-speak, making the message more palatable for business types. Rather than being a theoretical evangelist, she bridges the technology and business sides with her hands-on approach to organizational strategy and change. I highly recommend her work to anybody looking for outstanding consulting services.” March 10, 2009

Aaron , Solution Architect, Emerging Technologies, Web 2.0 Evangelist , IBM

“Laurie combines a deep understanding of the social aspects of technology with the ability to communicate them clearly and effectively. Her report on E-marketing trends tremendously influenced Web 2.0 at IBM. Not only was she a terrific colleague, she’s also such an inspiration. Can’t recommend her highly enough!” March 27, 2007

Sacha , Technology evangelist / researcher , IBM

“Laurie was one the very few executives within IBM who understood the nuances of Web driven marketing. Her ability of using blogs as a medium to expand influence networks within a large enterprise is truly admirable. Laurie’s marketing insights were highly respected and followed, and seeded many new global initiatives within IBM. I really look forward to seeing her transform Web Marketing in future ventures.” March 6, 2007

Pranam , Visiting Ph.D Fellow , IBM Toronto Labs

“Simply put, Laurie was the best manager I have ever worked with. As a newcomer to the workforce, Laurie took me under her wing and showed me the ropes. She was always eager to listen to my new ideas/projects and would support them (the good ones, anyway!!). I immensely enjoyed the time I spent working for her, albeit short! Laurie has a talent in making all employees feel important, and that they’re a part of a team. She’s quick minded and extremely knowledgeable about the marketing (especially e-marketing) field. If the chance arose, I would not hesitate to work with her again.” February 13, 2009

Cynthia , Marketing Specialist, Research and New Media , Great Gulf Group of Companies

“I have had the opportunity to work with Laurie for six years and have learned so much by working with her. Her approach to every situation is truly consultative and she always takes the time and effort to understand her customers and their needs. Laurie’s passion and work ethic are evident in her daily dealing with clients and co-workers. Laurie can always be trusted to provide results, time and time again.” October 22, 2007

Ingrid , Senior Managing Consultant , IBM Canada


About Social Wisdom:

“Epilepsy Toronto contracted Laurie’s company Social Wisdom to develop a social media strategy to promote our annual fund raiser BuskerFest. She and her team did a great job in a short amount of team, increasing our exposure, creating good buzz and expanding our event’s impacts. Her expertise was invaluable.  We were very pleased with the results and hope to have her help us again with our 2010 BuskerFest and BuskerBall events.” Lise, January 21, 2010

“The meeting with the Social Wisdom people (Laurie and Jessy) was really good and there’s definitely a lot of potential in the social media. They explained the mechanics of the sites but also strategies for using them which was useful, though I’m cognizant that we just skimmed the surface.”

“I must say this was an extraordinary session; a huge success with our clients who are job seekers from diverse backgrounds. Laurie interacts extremely well with the audience and is very knowledgeable on the topic. There was great energy in the room and clients remarked how they realized the importance of social media in their job search and career growth. Very good use of time.”

“This is a great article and resource for unemployed people. How can we get you to write for our network??”  [incidentally, I was a contributing blogger for the 405 club during the recession – a NYC unemployment network]


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