the 405 club, thought leadership

Becoming relevant in your field

I was asked today how I 'keep up' in terms of staying ahead on trends, thought leadership, emerging technologies, etc.  Staying relevant (or fighting for relevance as I was six months ago when I returned from mat leave) is very time consuming. For the moment, I dedicate 14 hours a week to keeping fresh -… Continue reading Becoming relevant in your field

thought leadership

Defining thought leadership and what makes it so.

I was invited to a thinking 'salon', as it was described, to play intellectual ping pong with ten very impressive people - among them a leadership coach, a brand fixer, an former CEO of a catalog company, a social (csr) entrepreneur, an ex-naval officer now in academia, a sharp accountant and fellow marketers.    I was… Continue reading Defining thought leadership and what makes it so.