DraftFCB

Joining DraftFCB

I'm excited to join a new advertising agency - DraftFCB as their Planning Director in Digital effective August 13th 2012.

consumer adoption, engagement, strategy

Creating exponential growth

I've been very intrigued by exponential growth and its typical the hockey stick pattern. Exponential growth patterns have held true in many social networking sites or applications' adoption and understanding this better might be key to architecting a desired consumer behaviour like the internal adoption of a community or collaboration tool or fostering social networking… Continue reading Creating exponential growth

customer experience, Emarketing, housing / home building

Socializing with a social media agency: Coffee with Mark Campbell, VMG Cinematic

I met Mark Campbell, a social media seeding and feeding guru of VMG Cinematic today at Balzac's in Liberty Village to shoot the breeze on social media, what clients are asking for, what the market is willing to invest in, how to use social media to engender customer loyalty, what is being recommended and various… Continue reading Socializing with a social media agency: Coffee with Mark Campbell, VMG Cinematic