Tag Archives: social networking

Big corporate investments in social networking expected: Forrester Research

Forrester’s spending forecast for web 2.0 tools is out .   Big business is expected to spend heavy on social networking tools among social medias – calling enterprise 2.0 a $4.6 billion dollar industry by 2013.

forecast growth of web2 spendWhat I’ve started to observe in Canada is that these internal social networking or collaboration/community tools are mostly IT initiatives with, I’m guessing, moderate to strong executive support.

A big problem brewing for big business is that the IT departments as masters of the social networking tool implementation, are then charged with securing adoption.

And yet, changing behaviours and securing adoption are not traditional IT skills — they are marketing skills.   And so big business will need to employ good marketers to create the internal change required to maximize the use of these tools.

I see great opportunity for marketers who understand technology well and can fit themselves between the IT department and the stakeholders they serve.

Back to the research – the small widget growth surprises me but perhaps this is an indication of pricing & costs and not adoption of widgets themselves.  When I think of widgets  – I think of the growth of iphone or facebook applications.   I see great opportunities in this space and a need for the modern agency to retain programmer talent in this area.

See ZD net’s article on Forresters report.

Teaching social media

I just finished another course teaching social media to job searchers in downtown Toronto. The attendees were wonderfully diverse both in careers, interests, and backgrounds – so representative of diversity Toronto. I felt honoured to be in a room sharing with individuals so rich in experience. I really think I should add a coffee social afterward as I just wanted to share in their excitement… hmm. note to self!

As an indication of how heavily demanded this learning is, the course was signed up overcapacity (again!) at 35 individuals and ten more on the waiting list. (the room was small and so very hot). One of the nicest things said to me at the beginning of the course was from Eddie who grabbed my hand in hello and said “I’ve been looking forward to this ALL month”. And I believed him. What faith!

I mean to upload my current presentation and tools in my linkedin profile (coming!) and still – I wanted to share a very neat video link to anyone drifting through..

Vodpod videos no longer available.

more about “Teaching social media“, posted with vodpod

Teaching Social Media in Job Search

Its not what you know but who you know.  Provocative.  Not entirely true – I’d say its both but ‘who you know’ is on steroids with the advent of social networking hitting the recruiting industry.

The recruiting industry is undergoing profound changes in 2009.  Hiring managers and recruiters are more satisfied with the quality of candidates from employee referrals and social networks  (sns) over job boards.  And social network sites are making finding passive job seekers easier, background checks a snap all the while making the route to placement faster and cheaper.

The better ROI on referrals and social networking use is shaking up the industry.  Major placement firms will need to adjust and develop social media strategies pdq as from what I’ve seen online, in-house hiring managers are exploring how to better leveraging employee referrals and sns.  An easy statement to say in a great recession.

I delivered a course yesterday requested by Tcet – an employment resource centre in Toronto.  As a sign of the times and the need, 85 people registered, 65-70 people turned out for what was anticipated to be a 20 person course.

The audience varied from newcomer to Canada, to boomers, from all industry backgrounds, many of who had been laid off and looking for over three months.

I was advising those with no linkedin, nor facebook to focus on those two medium first.  Not to worry about twitter until the first two are done.   From Dan Schawbel’s excellent blog on personal branding —  of the hr professionals using social media – 76% use linkedin, 67% use search engines, 44% use facebook and 21% use twitter.

I suggested that while the room was full of people trying to understand sns for job search, that the next room was likely recruiters doing the same thing.  Its a wild west world in recruiting.

I look forward to posting my presentation on slideshare.

Laurie

@ldillonschalk

1, 433, 939 starbucks fans but no corporate voice – go wild

Welcome to the Starbucks Facebook Fan discussion page – go wild. 

First of all – I’m fan of Starbucks.  I joined the “Starbucks Fan” facebook site because I should own shares for how much I’ve dropped in lattes, americanos and blueberry scones.   And whereas I do try to prefer the local yokal, small biz, organic fresh roaster ,  Starbucks’ free wi-fi two hours really seals my allegiance to the coffee king.   I love getting a free coffee coupon if my order is forgotten, and my daughters’ drawing is still taped to the back of my local Starbucks espresso maker. Its my office, my newspaper site, my cup of sanity with the kids.  

So join I did, added a wall post and watched it disappear after a refresh.  Hmm.. obviously there is protectionism on wall posts. 

Then I pursued the Starbucks discussion board and found “disappointed by Starbucks” – a discussion started by Florida’s John Parkes on February 9, 2009.   

There is a bit of John Parkes in all of us.  He loves Starbucks – wishes it was what it once was.  He posts and re-posts with the constructive, supportive criticism that can only come from a heavy user, loyal consumer.   Crap – he is just the kind of guy that oozes innovation.  His discussion posts are long – several paragraphs.  Over 33 people have commented and added their own voices.  He answers and reanswers  – all the while adding the kind of posts that qualitative researchers would die for.   Thru it all – I couldn’t see any corporate response.  None.   So I asked John if anyone from corporate ever answered his posts.  He admitted a few employees tried but as far as he can tell – no one from corporate office did.  It appears that the discussion board is completely unmoderated – at least in this thread.  So what is the point??

Interestingly – every time I added a comment to John, his “disappointed with Starbucks” discussion floated to the top of the discussions because the forum is organized by reply recency.  So that means his discussion has been at the top of the discussion list over 50 times.

John speculated that the Facebook fan site may not be ‘starbucks sponsored’ but with over 1MM fans,  join our Starbucks twitter feed, and corporate video section, it no longer matters who is sponsoring the site.  [added note – there is a community link from Starbucks.com straight to the facebook fan page – and so it appears that community participation is valued..].

Get in there Starbucks!  If you don’t have one already – get a coffee lover (both employee experienced and customer only experience) and create a country specific starbucks community chief [or advisory board].   Pick up groundswell and read up on Charlene Li’s pages (great section on Bob Lutz’ authenticity).  Hey – I know business is hard right now – store closures, the lay offs etc.  But it might be the best digital head count spend you make.   Your fans want you to.

Add to: Facebook | Digg | Del.icio.us | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Furl | Newsvine