digital strategy, google, metrics, social networks, strategy

Recap on @Avinash: Influence, experience and value #Google ‘s #ThinkPerformance

Today's Google #ThinkPerformance in Toronto offered a wonderful line-up of trailbrazers. One of my favorite speakers +Avinash Kaushik delights the audience with a review of Canadiana and in depth perspective on influence, experience and value.

video, youtube

Chatting up video with @guygal

@Guygal is one interesting gal's guy. Responsible for business development at Biz Media, Guy & company are quick to corner a niche in social video. i had a coffee meetup with Guy earlier this week and left with my brain excited on video.

Branding, metrics, roi

Measuring social media’s ROI performance and mtg with David Beaton, Custometrics

It is early days in decent social media measurement in both ROI and performance measurement.  The social networks themselves offer little to measure - which is why a meeting with David Beaton, Custometrics to discuss conclusively measuring the impact of social media on brands and business just tickled me pink.   First off - a big… Continue reading Measuring social media’s ROI performance and mtg with David Beaton, Custometrics

housing / home building, How to, metrics

Measuring for social media

Saw a very interesting discussion on linkedin today.     A project manager asks:  "What are the top 10 metrics for a social media site? I am the project mgr for a company's new social media platform." Great question!  And indicative that social media metrics still need some defining and that common web based metrics (which are still indicators of… Continue reading Measuring for social media