consumer adoption, engagement, strategy

Creating exponential growth

I've been very intrigued by exponential growth and its typical the hockey stick pattern. Exponential growth patterns have held true in many social networking sites or applications' adoption and understanding this better might be key to architecting a desired consumer behaviour like the internal adoption of a community or collaboration tool or fostering social networking… Continue reading Creating exponential growth

social networks

Big corporate investments in social networking expected: Forrester Research

Forrester's spending forecast for web 2.0 tools is out .   Big business is expected to spend heavy on social networking tools among social medias - calling enterprise 2.0 a $4.6 billion dollar industry by 2013. What I've started to observe in Canada is that these internal social networking or collaboration/community tools are mostly IT initiatives… Continue reading Big corporate investments in social networking expected: Forrester Research