digital strategy, metrics, social networks, speaker, strategy

What’s holding brands back from becoming social: staffing & measurement

The future of social media is in the shift from 'doing social' to 'being social'. Today - there are many owners of social media, let alone digital, within an organization.  Social media forces marketing, PR, customer service, and other departments to work together. When you get many owners of social, the business starts to understand… Continue reading What’s holding brands back from becoming social: staffing & measurement