Branding, metrics, roi

Measuring social media’s ROI performance and mtg with David Beaton, Custometrics

It is early days in decent social media measurement in both ROI and performance measurement.  The social networks themselves offer little to measure - which is why a meeting with David Beaton, Custometrics to discuss conclusively measuring the impact of social media on brands and business just tickled me pink.   First off - a big… Continue reading Measuring social media’s ROI performance and mtg with David Beaton, Custometrics