Catchy video from @ajenkins. Thanks!
It is early days in decent social media measurement in both ROI and performance measurement. The social networks themselves offer little to measure - which is why a meeting with David Beaton, Custometrics to discuss conclusively measuring the impact of social media on brands and business just tickled me pink. First off - a big … Continue reading Measuring social media’s ROI performance and mtg with David Beaton, Custometrics