In March 2011, I received a lovely message [here] from Reid Hoffman, CEO of Linkedin, @quixotic, for being among the first 100, 000 out of 100 million members (I’m in the first 0.03% of members). Though – I think he could have created a stronger message, upped the game against Facebook and created long lasting buzz by giving the first 100, 000 members some stock options….
I received a lovely letter on March 25th from Reid Hoffman, Co-founder and Chairman of Linkedin. He wrote to personally thank the first 100, 000 linkedin members as Linkedin secured its 100th million user last week. I was member 39, 974 – in the top 0.03% (so better than top 1%) of early adopters for Linkedin. Okay – so my ego is stroked. Honestly though – its not just ego – but I feel strangely validated for having promoted Linkedin to scores and scores of colleagues over the years.
Here is a copy of that letter:
I want to personally thank you because you were one of LinkedIn’s first 100,000 members (member number 39974 in fact!*). In any technology adoption lifecycle, there are the innovators, those who help lead the way. That was you.
We hit a big milestone at LinkedIn this week when our 100 millionth member joined the site.
When we founded LinkedIn, our vision was to help the world’s professionals be more successful and productive. Today, with your help, LinkedIn is changing the lives of millions of members by helping them connect with others, find jobs, get insights, start a business, and much more.
We are grateful for your support and look forward to helping you accomplish much more in the years to come. I hope that you are having a great year.
Co-founder and Chairman
*Your member number is the number embedded in your LinkedIn profile URL (after “id=”).
I started using Linkedin over seven years ago mostly because as a mobile IBM worker, I had no desk and so keeping a rolodex wasn’t digital enough for me. I was also using Friendster, encouraged by a friend in Hong Kong, well before Facebook took over my personal social life and I tried Plaxo for a bit before I gave up.
I really only grasped the huge value of Linkedin, however, when I took my first maternity leave in 2005 only to return 12 months later and instantly be able to find my marketing network because each person had updated their own profile. Heaven.
In 2009, when the market took a dive and I was laid off in my twelfth month of my second maternity leave (after hiring a nanny), I turned to linkedin to better position me and my business. I used Linkedin strategically – optimizing not only my profile but how I used the tool in order to make connections, update my network and secure information.
In the year of exponential social media growth (still in 2009), I had a lot of friends in career transition. Many of whom were not on Linkedin or if they were, not using the tool well. So I started to trade drinks for lessons with friends. I got pretty good so I made my community give back to volunteer at employment centers around the city to teach disadvantaged people how to use social media to find a job. I taught close to 700 people how to use Linkedin. During that time – I started to win business through Linkedin – some quite sizable deals – not to mention provide social media education & consulting across the gamut of networks. I often asserted that too many companies forgot Linkedin as a potential B2B strategy.
(Its at this point that I fear readers think a personal usage of Linkedin formed the only foundation for my social media expertise… no actually my eight years in emerging tech at IBM and years in marketing – contribute far more)
This is all a long way of saying how grateful I am for this relationship with Linkedin. And it certainly was nice to see correspondence from Linkedin outside of their proprietary messaging system.