digital strategy, Facebook, fans / loyalty, influence, social networks

Project Butterfly – Palmerston Group

What does it mean to be social? This is precisely the question that @danielberkal and Seattle’s Cole + Weber United set out to answer in 2011. Presented at social media week [#SMWTO], this study is deeply insightful and organized in thought - so much so that I am often sharing the story of Daniel's presentation around… Continue reading Project Butterfly – Palmerston Group