Ecosystem is word that I've started to use a *lot* lately to explain how paid, earned and owned medias must work together when creating digital strategies for big brands. The media classification - paid, owned, earned - is a well accepted marketing framework first articulated, to my knowledge, by Forrester research's Sean Corcoran (@seancor) in his report "Defining Earned, … Continue reading Today’s digital strategies need to recognize that digital is a ecosystem
That’s the question that I get these days – from all around me – clients, agency side, my more mobile digital friends (though they don’t frame it as a question but a statement). This question is so prominent that I encounter folks that assume a website should not even be on the table for consideration. … Continue reading Pro-site: why build a website in this day & age?