digital strategy, strategy, thought leadership

#SoMeNite – an evening exploratory on social media’s maturation.

Once every few months @RickWolfe and I host a #SoMeNite; a night of exploration around Social Media's maturity. It started off as an effort to gain industry input into the development of an open sourced framework for accessing an organizations' maturity in social media.  Though the framework has been well received and adapted/modified by the… Continue reading #SoMeNite – an evening exploratory on social media’s maturation.

digital strategy, metrics, social networks, speaker, strategy

What’s holding brands back from becoming social: staffing & measurement

The future of social media is in the shift from 'doing social' to 'being social'. Today - there are many owners of social media, let alone digital, within an organization.  Social media forces marketing, PR, customer service, and other departments to work together. When you get many owners of social, the business starts to understand… Continue reading What’s holding brands back from becoming social: staffing & measurement