Once every few months @RickWolfe and I host a #SoMeNite; a night of exploration around Social Media's maturity. It started off as an effort to gain industry input into the development of an open sourced framework for accessing an organizations' maturity in social media. Though the framework has been well received and adapted/modified by the … Continue reading #SoMeNite – an evening exploratory on social media’s maturation.
The future of social media is in the shift from 'doing social' to 'being social'. Today - there are many owners of social media, let alone digital, within an organization. Social media forces marketing, PR, customer service, and other departments to work together. When you get many owners of social, the business starts to understand … Continue reading What’s holding brands back from becoming social: staffing & measurement
Upcoming Social Media Speaking Events I've been asked to speak at a variety of upcoming events - and while this may make for a stale post, this post is intended for many of my linkedin connections who have asked what seminars are coming up..