I love talking to that man – he is delicious for the brain and I always leave our conversations excited, motivated and with a paper full of books to read, people to meet and ideas to ponder.
I spoke to Rick at length about the use of social medias to allow consumer or customer created innovation – an area that I am deeply interested in. Rick has great ideas here since he is well versed in finding hidden consumer or employee insights among large fortune 500 organizations. I just want to get involved in facilitating crowd wisdom using new social community softwares. I know of igloosoftware. Rick encouraged me to look at Jive.
A look at Jive finds the coolest ad video that I’ve seen in a long time.
How I know Rick – we did an extensive research project together for the Canadian Marketing Association funded by IBM (where I worked at the time). Our research looked at how Canadian marketers were defining brand (brand=customer experience) and what the best approaches were for managing and measuring brands based on this new definition. A wonderful project that had Rick conducting round, kitchen table discussions with leading marketers as well as a jaunt around Toronto interviewing C-level executives. The report is available for purchase on the CMA website.