Ecosystem is word that I've started to use a *lot* lately to explain how paid, earned and owned medias must work together when creating digital strategies for big brands. The media classification - paid, owned, earned - is a well accepted marketing framework first articulated, to my knowledge, by Forrester research's Sean Corcoran (@seancor) in his report "Defining Earned, … Continue reading Today’s digital strategies need to recognize that digital is a ecosystem
Okay - now its confirmed that I'm a nerd. I feel so excited that Forrester is following my tweets - which is mostly made up of my blog post headers & links AND - they are following my tweets before I am following theirs - so in twitter fashion, I am invited to follow them. tee … Continue reading Horray! Forrester Research is following my tweets!