Facebook, social networks, strategy, twitter

My snarky advice to buying likes & followers…

Sometimes my emails make great blog posts. A respected friend of mine was recently asked by his client if they should personally buy likes and follows.  Noise maker that he is, he invited our thoughts on the matter. After a number of emails flew by... I entered the debate.  I decided to add my two… Continue reading My snarky advice to buying likes & followers…

analytics, Facebook, insights, metrics, social networks, visualizations

The curve of your #FACEbook; 4 common #facebook #insight curves demystified

Here is an explanation of four common Facebook insight curves or charts. Understanding common patterns in Facebook insights will help with understanding the success of Facebook pages. This is likely of most interest to community managers or analytic geeks.

metrics, social networks, strategy

Don’t be impulsive on the impulse for social media

I've had a series of interesting meetings in the last few weeks with rather large organizations - belonging to three different industries including health care, big ticket consumer goods and, an old favorite, home building (condominium development/real estate).   And although the needs were different, there was a common veil and almost desperation to do something… Continue reading Don’t be impulsive on the impulse for social media

Facebook, fans / loyalty

Keeping your personal life private on Facebook using limited profiles

I was starting to accept that my Facebook personal life would careen into my business life.  Though I’ve worked hard to keep my personal and business lives separate, my use of “Friends only” in my privacy settings was starting to lose its effectiveness.  I fell into awkward ground this past July when I started to… Continue reading Keeping your personal life private on Facebook using limited profiles

Facebook, fans / loyalty

Authentic Vin Diesel – a beautiful voice on Facebook’s no. 3 most popular page

With 6.5 million fans, Vin Diesel comes third only after a pop icon and the president of the US.   Yup - Vin Diesel.  And I never thought I'd write something to the tune of 'everything we need to know we can learn from Vin Diesel' article. I reported on the top five fan pages just… Continue reading Authentic Vin Diesel – a beautiful voice on Facebook’s no. 3 most popular page