customer experience, Facebook, fans / loyalty, social networks

The new home page of 2011 is the tab in Facebook.

There is a new kind of home page and its not where you'd expect - check out the best new facebook landing pages that introduce mashups of corporate social presence, address audience segmentation, and are as rigourous as any home page you'd see on a corporate website. American Red Cross is my new favorite page.

engagement, Facebook, fans / loyalty, housing / home building, social networks

Ouch! A brand removed from its purchasers’ Facebook fan page community

I just witnessed an social media assassination this week as a real estate developer was forcibly removed from its purchaser formed Facebook fan page - a page formed by and for the buyers of a specific condominium. [read on for the actual letter below].