digital strategy, How to, social networks

Top five skill sets of today’s digital strategists

I get a significant amount of natural search visitor traffic [a.k.a. Google] against two key phrases --  "digital strategy job description" and "resigning from IBM".    Since I resigned from IBM six years ago, I thought I'd offer a quick update on the role a digital strategist plays in today's advertising industry. At first consideration,… Continue reading Top five skill sets of today’s digital strategists

digital strategy, social networks

Demystifying digital strategy

Often self absorbed in my own digital strategy work - I sometimes forget far I've travelled and the level of transition the advertising industry is in over digital strategy.  I've been doing digital strategy for years - though at IBM, we called it e-business strategy, then marketing strategy, then customer experience strategy & design and now, due to how broad… Continue reading Demystifying digital strategy