Top five skill sets of today’s digital strategists

I get a significant amount of natural search visitor traffic [a.k.a. Google] against two key phrases --  "digital strategy job description" and "resigning from IBM".    Since I resigned from IBM six years ago, I thought I'd offer a quick update on the role a digital strategist plays in today's advertising industry. At first consideration, … Continue reading Top five skill sets of today’s digital strategists

Demystifying digital strategy

Often self absorbed in my own digital strategy work - I sometimes forget far I've travelled and the level of transition the advertising industry is in over digital strategy.  I've been doing digital strategy for years - though at IBM, we called it e-business strategy, then marketing strategy, then customer experience strategy & design and now, due to how broad … Continue reading Demystifying digital strategy