digital strategy, Netflix

Netflix Canada – friend to the four letter word

I, like many Canadians, am frustrated with my Netflix experience.  I so want internet streaming media to my non-cable TV. But alas,  aside from a good selection of documentaries, there is a lot of dated movies, questionable rating systems, stuttering issues with movies that can't receive, and even one movie with no sound. I suspected many Canadian… Continue reading Netflix Canada – friend to the four letter word

digital strategy, social networks, strategy

Today’s digital strategies need to recognize that digital is a ecosystem

Ecosystem is word that I've started to use a *lot* lately to explain how paid, earned and owned medias must work together when creating digital strategies for big brands.   The media classification - paid, owned, earned - is a well accepted marketing framework first articulated, to my knowledge, by Forrester research's Sean Corcoran (@seancor) in his report "Defining Earned,… Continue reading Today’s digital strategies need to recognize that digital is a ecosystem

social networks

R.I.P. – the death of the fax machine

I received an internal memo yesterday announcing the removal of some of our fax machines at the office. it has been determined that we have more fax machines than required.   Poor fax machines.  Off to recycling heaven.  Rest in peace machine.   Oh we will keep a few oldies knocking around.. the memo continued.. We will continue to… Continue reading R.I.P. – the death of the fax machine

customer experience, digital strategy, social networks

How to develop a digital strategy – a 101 lesson for non-profits

I was recently asked to present at My Charity Connects - an annual sold out conference helping non-profits understand how to use emerging technologies for social good.  I had a tough mandate - the conference organizers had pre-sold the topic "Developing a Digital Roadmap" - intended to be an advanced topic - to which 60 people… Continue reading How to develop a digital strategy – a 101 lesson for non-profits

Empire Ave

On the Empire Avenue..

This is soooo cheating.. and  I was live tweeting from an evening with Empire Avenue's founder @Dups - and here is my quick recap. #empireave is a fantasy stock game where, at its simplest, people trade their friends but also people can find interest communities, connection and become motivated to increase their own social media content.  I think… Continue reading On the Empire Avenue..

influence, social networks

Klout early adopter thanks message

I'm liking these social networks recognizing the role that early adopters play in supporting & growing the company.   I just received a little thanks / achievement notice from @klout. In March 2011, I received a lovely message [here] from Reid Hoffman, CEO of Linkedin,  @quixotic,  for being among the first 100, 000 out of 100… Continue reading Klout early adopter thanks message

digital strategy

is it premature to talk about social media maturity?

I have been developing a social media maturity model or framework to help organizations understand the maturity of their social media efforts. My intention is to make an open sourced model and allow it to be shaped by the coomunity. Recently, I held a roundtable discussion with my favorite moderator / conversationalist @rickwolfe. Rick is… Continue reading is it premature to talk about social media maturity?