digital strategy, How to, social networks

Top five skill sets of today’s digital strategists

I get a significant amount of natural search visitor traffic [a.k.a. Google] against two key phrases --  "digital strategy job description" and "resigning from IBM".    Since I resigned from IBM six years ago, I thought I'd offer a quick update on the role a digital strategist plays in today's advertising industry. At first consideration,… Continue reading Top five skill sets of today’s digital strategists

social networks, strategy, youtube

#NXNEi 2012 – Recap of “How to win at YouTube”

Today's session on "How to win on YouTube" at #NXNEi 2012, was moderated by entrepreneurial @GuyGal -  one of the classiest video know-it-alls, with a kicking panel including @CoreyVidal - the guy that Guy describes as a video know-it-all, @epicmealtime 's @Harleyplays [who can cook up a mean turkducken filled with bacon as sampled from… Continue reading #NXNEi 2012 – Recap of “How to win at YouTube”

digital strategy, google, metrics, social networks, strategy

Recap on @Avinash: Influence, experience and value #Google ‘s #ThinkPerformance

Today's Google #ThinkPerformance in Toronto offered a wonderful line-up of trailbrazers. One of my favorite speakers +Avinash Kaushik delights the audience with a review of Canadiana and in depth perspective on influence, experience and value.

digital strategy, strategy, thought leadership

#SoMeNite – an evening exploratory on social media’s maturation.

Once every few months @RickWolfe and I host a #SoMeNite; a night of exploration around Social Media's maturity. It started off as an effort to gain industry input into the development of an open sourced framework for accessing an organizations' maturity in social media.  Though the framework has been well received and adapted/modified by the… Continue reading #SoMeNite – an evening exploratory on social media’s maturation.

social networks

How Google + is changing news; a powerful tool for immediate stories

For the first time since I've started in social media (2006), I caught wind of a news event from Google +, not from tv, nor twitter.  And this was real time news. I've been following @sarahMidMO, a news buoy for KOMU-TV, from Columbia, MO for 1/2 a yr now.   She is a leader in… Continue reading How Google + is changing news; a powerful tool for immediate stories

digital strategy, Facebook, fans / loyalty, influence, social networks

Project Butterfly – Palmerston Group

What does it mean to be social? This is precisely the question that @danielberkal and Seattle’s Cole + Weber United set out to answer in 2011. Presented at social media week [#SMWTO], this study is deeply insightful and organized in thought - so much so that I am often sharing the story of Daniel's presentation around… Continue reading Project Butterfly – Palmerston Group