Charity / volunteer, Crowd Wisdom, Facebook, fans / loyalty, social networks, youtube

The MAGIC of social media: watch this video pls

I love my peeps! Please watch this amazing song produced by Maggie,  a volunteer member of the growing Scotiabank  BuskerFest social media team!  This is the kind of magic I was hoping for  and we are getting it in spades.

Scotiabank BuskerFest starts this Thursday Aug. 27th at noon.

Branding, customer experience, youtube

Air New Zealand YouTube video hitting 3M after two weeks

Okay – so its no Susan Boyle video (in reality content nor growth) – but Air New Zealand has taken the air flight safety video up a big notch with its body painted staff giving a revised safety video.

I’m certain any customer experience mapping (a.ka. figuring out the customer interactions including the boring painful interactions of in flight experiences) would uncover some issues around air flight safety explanations – so it is interesting to see Air New Zealand take this experience up a notch.

Interestingly,  Air NZ are doing a great job of reusing content assets by uploading to youtube and allowing some viral eyeballs from youtube.     How many times have I tried to get my own companies to think about the reuse of assets online.  I’m not suggesting posting print grocery flyers online in pdf format  (egad – does that actually work?) but using youtube for video is a fantastic reuse.

I’m happy for the body painter that Air NZ is exposing (excuse the pun) the video outside of those who fly Air NZ.

fans / loyalty, youtube

Incredible Youtube fanmade Twilight movie trailors give life to the long wait for the November release

What really floors me about the whole Twilight craze are the amazing fan made online youtube trailors that have emerged.   Fans use knowledge of the plots from the four Twilight books to create their own trailors using the first movie, adding headers and video clips that support the storyline.  Only one movie has been made with another due in November 2009 and yet, the fans have made trailors for all books and more.  It is just amazing to see the talent and effort put into this! 

Check out Tiffany666’s version of the upcoming New Moon (book 2) movie (above).  For comparison, the official trailor is here.  She was rated no. 1 fan made video, gathering over 778K views on youtube earning a five star rating from 2,611 people.   It is unfortunate that the official movie site is rather plain with no acknowledgement of the fan made activity but this is also appropriate as the site does give focus and spotlight to the movie with no chance of confusion.

According to boxoffice mojo, Twilight is among the top ten grossing movies in the last 52 weeks, grossing over $382 million worldwide off a production budget of $37 million.

Okay.. now if you’ve seen the movie, then for fun.. watch this one

Branding, meme, youtube

Domino’s unlikely lesson for employees

I’ve been thinking about the Domino’s pizza issue.  Surely to god thirty somethings understand the power of youtube and mass audiences.   And yet, like winning a lottery, I’m sure both Micheal and Kristy, the two Domino’s employees who released the gross pizza videos on youtube, never imagined their little video would get such a large audience (and $7,500 bail out, and lawsuit pending and maybe difficult employment for a good 10 years).   

A lot of folks have written about the marketing lessons for Domino’s  – the same old ‘you must listen and act on the conversations’ (which I subscribe to) and yet, there is a major policy & procedural lesson here for companies and employee alike.   I wonder what kind of company wide acknowledgement Domino’s had that social medias will be used by employees and that there should be guidelines around the use of social media.  Of course, I’m sure blogging guidelines wouldn’t have stopped a stupid pizza prank but I am left wondering how many companies acknoweldge what is common activity for their employees.

On the employee side – knowledge about their impact on the customer experience and brand reputation in the 2010s should be a part of employee onboarding.

Sometimes I think news must be pretty slow for news agencies to pick up on such a lame story and yet, the impact of this video is stunning – tons of customers have reportedly called into Domino’s since and sales.. it would be interesting to understand sales impact in that town, region, etc.   The videos bring question into quality control, employee training, morale, food safety.