Branding, customer experience, Facebook, social networks, twitter, web 2.0, youtube

Powerful video: Social Media REVOLUTION explained

Sharing a great video from @1zenmom.    I like this video because it articulates what is hard to explain to some - that is that we are presently sitting in a revolution - a shake-up as grand as the industrial revolution, information age, etc.    Sometimes it is hard to explain how social networks / web 2.0… Continue reading Powerful video: Social Media REVOLUTION explained

Blogging, Charity / volunteer, social networks, web 2.0

New Client: Toronto’s Scotiabank BuskerFest 2009

I'm elated to have won Epilepsy Toronto as a new client.   My team and I  are responsible for the social media strategy, planning & execution for Scotiabank's BuskerFest 2009 - planned for Thursday, August 27 thru to Sunday, August 30th at the St Lawrence Market neighbourhood in Toronto.   [Become a FAN on the Scotiabank BuskerFest… Continue reading New Client: Toronto’s Scotiabank BuskerFest 2009

Blogging, housing / home building, Innovation, web 2.0

Home Building 2.0

I'm sitting in my Starbucks office, with a globe & mail real estate section.  Hmm... memories of Great Gulf.   Positive memories. Having worked as a marketing director in the home building industry,  I see so many opportunities for the game changing marketing. The home building industry feels like the last bastion of old style… Continue reading Home Building 2.0

Facebook, How to, newbie, social networks, twitter, web 2.0

Keynote: Tim oReilly’s presentation & slides

This is required viewing for anyone passionate about web 2.0 or social media.. Sometimes you listen to a podcast or watch a video and your head starts spinning.  You can't finish the podcast without taking copious notes, pausing to think about a business idea, and it takes a long time to finish the cast. Tim… Continue reading Keynote: Tim oReilly’s presentation & slides

Blogging, Innovation, social networks, web 2.0

1, 433, 939 starbucks fans but no corporate voice – go wild

Welcome to the Starbucks Facebook Fan discussion page - go wild.  First of all - I'm fan of Starbucks.  I joined the "Starbucks Fan" facebook site because I should own shares for how much I've dropped in lattes, americanos and blueberry scones.   And whereas I do try to prefer the local yokal, small biz, organic fresh… Continue reading 1, 433, 939 starbucks fans but no corporate voice – go wild

social networks, web 2.0

Future of Social Networks

Charlene Li from Altimeter Group hypothesizes that social networks will become like air  - a hypothesis that I would have to agree with.   I've always believed that consumer behaviour leads corporate behaviour - and the social networking of facebook, myspace and twitter will mesh into corporate offerings as the usage of these tools continue among corporate canada/america.  … Continue reading Future of Social Networks