Category Archives: video

5 quick tips on YouTube video uploads

Anyone can upload a video.  But few do it well it seems.  It is a pet peeve of mine to see a beautiful video just dumped on YouTube..

Beyond creating a video for online versus other media (which is pretty big) – one has to remember that YouTube is a search engine.  The second largest.  Entertainment, How Tos, anything with Cats will do well – but attention is needed on five core things..

  1. LINKS:  Add a contextual (clickable) link in the description back to your online reference centre – be that a website or other network.  What’s interesting is that many add links but they aren’t active.  Ensure you have the “http://” before the www URL address to make it work.
  2. TAGS:  Although I would rely on a good search person’s opinion for a video tag selection, I would start at time & location tags (like 2012, Canada, Toronto), then popular search terms for the topic of the video, then descriptors or quotable titles/sayings within the memorable video.  Using the term “best” would be cheating but also indicative that you know how people search on YouTube.
  3. ANNOTATE:  I don’t think this does much for organic search results but it is standard practice I guess to note any music used and give credit.
  4. TITLE:  Really.  build.  this.  for.  search.  Use terms that are popular.  Use YouTube Google ad words tools to see what related terms there are to your title.
  5. DESCRIPTION: Make it interesting.  Explain something about the video content.  And double check for relevant key word use within your paragraph.

Finally – don’t wait for views to come.  Seed your video – if it is original content worth for eyeballs – submit it to Buzzfeed, to stumble upon, to many of the dozens of sites that aggregate content.

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Chatting up video with @guygal

I respect a number of folks in video – @rickwolfe from Poststone combines his art for conversation with video (a specialist in digital conversation – I love that). Mark Campbell from  @vmgcinematic impressed me long ago on the power of video and Mary Hayes from Engage Learn -with whom I worked on some cool e-learning distributed thru social media projects including videos.

And now – Guy Gal. Yes – I do think that’s his name.

@Guygal is one interesting gal’s guy.   Responsible for business development at Biz Media, Guy & company are quick to corner a niche in social video.  i had a coffee meetup with Guy earlier this week and left with my brain excited on video.

First – let tell you about Guy – he’s a hacker gone start-up who comes across passionate and unassuming talking in 140 character insight tweets.   He was one of 10 teams selected to do the  #SXSW Chevy Roadtrip challenge  (bravo) and him & team as team autofollow won it  .  Not hard to see why – check out the team’s thank you video capturing a hungry caterpillar .

Okay – so now some of his talking in tweet gems

“I help liberate video”

On frustration with developers: “you’re developing things that have already been API’ed for you!”

“the play button is the most compelling button on the net”

On planning video content – “online video needs to look like the programming on tv not the commercial”

On using actors in brand made videos:  “lose the actors caus the world is real.  actra puts a 1 year shelf life on your video”.