digital strategy, strategy, thought leadership

#SoMeNite – an evening exploratory on social media’s maturation.

Once every few months @RickWolfe and I host a #SoMeNite; a night of exploration around Social Media's maturity. It started off as an effort to gain industry input into the development of an open sourced framework for accessing an organizations' maturity in social media.  Though the framework has been well received and adapted/modified by the… Continue reading #SoMeNite – an evening exploratory on social media’s maturation.

the 405 club, thought leadership

Becoming relevant in your field

I was asked today how I 'keep up' in terms of staying ahead on trends, thought leadership, emerging technologies, etc.  Staying relevant (or fighting for relevance as I was six months ago when I returned from mat leave) is very time consuming. For the moment, I dedicate 14 hours a week to keeping fresh -… Continue reading Becoming relevant in your field

thought leadership

Defining thought leadership and what makes it so.

I was invited to a thinking 'salon', as it was described, to play intellectual ping pong with ten very impressive people - among them a leadership coach, a brand fixer, an former CEO of a catalog company, a social (csr) entrepreneur, an ex-naval officer now in academia, a sharp accountant and fellow marketers.    I was… Continue reading Defining thought leadership and what makes it so.