Sometimes my emails make great blog posts. A respected friend of mine was recently asked by his client if they should personally buy likes and follows. Noise maker that he is, he invited our thoughts on the matter. After a number of emails flew by... I entered the debate. I decided to add my two… Continue reading My snarky advice to buying likes & followers…
In a disaster, brands should "sit down and shut up" in social media
When I was a junior consultant at IBM - working with an ex-Kraft marketing VP and ex-Campbell's brand director - I learned the 'Bullshit, Prove It, So What' design for strategy presentations. I've never forgotten it. BULLSHIT - is the hypothesis line. Prove it - is the chart, research, etc that proves or supports the… Continue reading How to write a strategy deck… Bullshit, Prove It, So What –
Today's session on "How to win on YouTube" at #NXNEi 2012, was moderated by entrepreneurial @GuyGal - one of the classiest video know-it-alls, with a kicking panel including @CoreyVidal - the guy that Guy describes as a video know-it-all, @epicmealtime 's @Harleyplays [who can cook up a mean turkducken filled with bacon as sampled from… Continue reading #NXNEi 2012 – Recap of “How to win at YouTube”
Today's Google #ThinkPerformance in Toronto offered a wonderful line-up of trailbrazers. One of my favorite speakers +Avinash Kaushik delights the audience with a review of Canadiana and in depth perspective on influence, experience and value.
Once every few months @RickWolfe and I host a #SoMeNite; a night of exploration around Social Media's maturity. It started off as an effort to gain industry input into the development of an open sourced framework for accessing an organizations' maturity in social media. Though the framework has been well received and adapted/modified by the… Continue reading #SoMeNite – an evening exploratory on social media’s maturation.
The future of social media is in the shift from 'doing social' to 'being social'. Today - there are many owners of social media, let alone digital, within an organization. Social media forces marketing, PR, customer service, and other departments to work together. When you get many owners of social, the business starts to understand… Continue reading What’s holding brands back from becoming social: staffing & measurement