Anyone can upload a video. But few do it well it seems. It is a pet peeve of mine to see a beautiful video just dumped on YouTube.. Beyond creating a video for online versus other media (which is pretty big) - one has to remember that YouTube is a search engine. The second largest. … Continue reading 5 quick tips on YouTube video uploads
Here is an explanation of four common Facebook insight curves or charts. Understanding common patterns in Facebook insights will help with understanding the success of Facebook pages. This is likely of most interest to community managers or analytic geeks.
When I was a junior consultant at IBM - working with an ex-Kraft marketing VP and ex-Campbell's brand director - I learned the 'Bullshit, Prove It, So What' design for strategy presentations. I've never forgotten it. BULLSHIT - is the hypothesis line. Prove it - is the chart, research, etc that proves or supports the … Continue reading How to write a strategy deck… Bullshit, Prove It, So What –
JWTers around the world were asked what their all time favorite books were. Some were submitted for their inspiration, others just fine story telling. How many have you read? Is there one that is missing? Man's Search for Meaning is one of my favorites. Here are their answers: Submitters County Book Title Athens Rohinton Mistry … Continue reading #JWT er’s all time favorite book list
I get a significant amount of natural search visitor traffic [a.k.a. Google] against two key phrases -- "digital strategy job description" and "resigning from IBM". Since I resigned from IBM six years ago, I thought I'd offer a quick update on the role a digital strategist plays in today's advertising industry. At first consideration, … Continue reading Top five skill sets of today’s digital strategists
Today's session on "How to win on YouTube" at #NXNEi 2012, was moderated by entrepreneurial @GuyGal - one of the classiest video know-it-alls, with a kicking panel including @CoreyVidal - the guy that Guy describes as a video know-it-all, @epicmealtime 's @Harleyplays [who can cook up a mean turkducken filled with bacon as sampled from … Continue reading #NXNEi 2012 – Recap of “How to win at YouTube”
Today's Google #ThinkPerformance in Toronto offered a wonderful line-up of trailbrazers. One of my favorite speakers +Avinash Kaushik delights the audience with a review of Canadiana and in depth perspective on influence, experience and value.