Cognitive Cooking and #IBMFoodTruck: My Review of #Food at #SXSW 2014

One of the most impressive displays of data driven innovation and equally of the best stories of social media campaign hacking at SXSW 2014 came from IBM's Cognitive Cooking efforts. IBM created a small, rather understated pop-up space just steps from the Austin Convention Center.  Inside there was small food truck serving one of six select … Continue reading Cognitive Cooking and #IBMFoodTruck: My Review of #Food at #SXSW 2014

Measuring non-profit contribution: @JaimeStein ‘s impact on #Climb4Cord

Jaime Stein represents a new breed of non-profit campaign contributors - one whose efforts can be easily hidden by traditional fundraising measurements. http://www.youtube.com/watch?v=vtKDZIjDb7E A 2013 Case Study in Non-profit fundraising [or should we call it contribution raising?] @JaimeStein is deeply involved in #Climb4Cord; a fundraising event where a select group of executives climb Mount Kilimanjaro to raise funds … Continue reading Measuring non-profit contribution: @JaimeStein ‘s impact on #Climb4Cord

Project Butterfly – Palmerston Group

What does it mean to be social? This is precisely the question that @danielberkal and Seattle’s Cole + Weber United set out to answer in 2011. Presented at social media week [#SMWTO], this study is deeply insightful and organized in thought - so much so that I am often sharing the story of Daniel's presentation around … Continue reading Project Butterfly – Palmerston Group