Facebook, How to, newbie, social networks, twitter, web 2.0

Keynote: Tim oReilly’s presentation & slides

This is required viewing for anyone passionate about web 2.0 or social media..

Sometimes you listen to a podcast or watch a video and your head starts spinning.  You can’t finish the podcast without taking copious notes, pausing to think about a business idea, and it takes a long time to finish the cast.

Tim OReilly’s Feb 20th keynote address is such a videocast.

He does an excellent job explaining web 2.0 concepts in a very easy and compelling way.   He gives a very good shakedown on how this ‘new world’ has taken shape and why it is important.  And you can see the video and get the presentation slides to boot!

Excellent fodder for sr. mgt or executives that need to educate themselves on web 2.0.

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housing / home building, How to, metrics

Measuring for social media

Saw a very interesting discussion on linkedin today.     A project manager asks:  “What are the top 10 metrics for a social media site? I am the project mgr for a company’s new social media platform.”

Great question!  And indicative that social media metrics still need some defining and that common web based metrics (which are still indicators of site success) do not report on the social aspect of a site.  

Within the linkedin responses, Clay Gordon nicely describes the age old need to first define the objectives of the social site – though the goals he described were not ‘social’ in nature, but certainly any site has some kind of end business goal related to revenue and loyalty.

Social goals in my mind can vary – such as improved customer communication, improved customer experience/satisfaction, increased engagement, increased community participation, buzz.    And this can be captured in many ways pending on what type of social media is being used – be that blogs, videocasting, podcasting, uploads, communities, etc.

One metric that would be really neat to track would be the reduced costs by reducing or eliminating high volume, low value customer support [ or conversely – increased customer communication – which could be measured in satisfaction around key moments of truth (mot)].   [a mot is a customer interaction that is very important to a customer] 

This would be very cool to do in the housing /home builder business since there is a very long time between when a house or condo is purchased and when it is delivered.   Most home builders provide ‘legal’ customer communication between purchase, design selection and final occupation.  But these customers are *so* excited to have a new purchase – the opportunity to connect and create an emotional, word of mouth, loyalty is HUGE.    Using social media in the housing section is a great opportunity to continue the emotional bond and excitment from first purchase past the buyers’ remorse stage and into occupation.

So.. here was my response in linkedin:  

“When you say a social media site – I’m assuming there is some kind of community component. Is it internal or external? Blogs? Wikis? Is it a portal with video or podcast downloads? Any uploading? All this would affect which metrics are most important.

Standard web stats – still good for ‘social’ sites:
– unique visitors and watch growth rate over time
– type of visitor (usually limited to new vs. returning)
– source of traffic (direct, referral, paid)
– no. of pages per visit (how much is being consumed)
– time on site (mildly indicative of interaction on site)
– hot pages (top content)
– conversion goals (which can be shopping cart or registration, or something else).
– pathing.

*Social side* Measuring for interaction.
Here, I would be looking for metrics to cover the interaction.
We’ve seen a lot about twitter and its active vs. inactive audiences. [40% who sign on to twitter actually continue]  [okay… add some % for tweetdeck, etc]
I’d want to watch how active the audience is. You define what active is – e.g. return following month after initial month of participation or ‘active in last six months’ vs. total membership. Naturally, the growth in active audience will be important in the success of your platform.
– how much is downloaded and from where if its an internal international social site.
– how much is being uploaded?
– how much is being shared? (noit sure how to track that if not covered in your analytics package).
– for an internal blogs – I’d track bloggers vs. total employee audience e.g. at IBM in 2006, 1% of the company was active bloggers – but that was 3000 people.

Importantly, I’d be interesting in how the business is supporting the success of the platform. In other words, if its an internal tool, how will the business be supporting the adoption and growth of the social platform? Will there be any personal development goals for employees related to the social site? Any mandatory onboarding lessons, etc.

From an international release standpoint (e.g. international social platforms), successful adoption is a bit tricker. The operating systems are different, connection speeds challenged, etc. So your roll-out has to be well planned and social tools robust for multi-language support.

Anyhow – good luck Martha. Sounds very exciting.
Laurie.
laurie@socialwisdom.ca

Blogging, How to, social networks

Sharing your blog: Getsocial tool for wordpress.com bloggers

Hillel Stoler has a neat, free tool for wordpress bloggers – who host their blog on wordpress.com – get it here.   Hillel has created an easy to use wizard that generates the html code required to add “add this” links for sharing your blog or posts to technorati, digg or other sites.   This saves the bother from figuring out the code from wordpress support faqs (how to put an rss feed in your sidebar) – (and I say this as a big fan of the support section of wordpress).

You can go to ‘Add this’ site to get a button and free analytics but it only applies to blogs downloaded from wordpress.org.  (wordpress.org blog sites means that you are hosting your own wordpress blog on your own server and so have control over analytics and other stuff).   Re: wordpress.com and .org issues, Add this states:

We are currently unable to support the the free but closed-source blogging site WordPress.com and are eagerly awaiting them to open an API we can code to.

Back to Hillel – I am always fascinated by the donationware.  Hillel does a great job offering something of value and asking diplomatically for $5 donation.   I love her blog style – casual, honest, authentic.  I have to read more.   Note for Hillel’s blog – if you read the little floaty description clouds that come up when the mouse hovers over a contact sensitive link – you will find some very cute descriptions.

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How to

Forgot your key for wireless router?

Forgot the password or key for your home wireless router?  No problem!

I haven’t used our wireless router in about 2-3 years.  Long story – had a friend visit and being a retired msn geek (young retired if you know what I mean) he took apart and fuddled with all my computer equipment while I was at work.   Some for the better, and some for the worse.   Anyhow – that’s why I don’t know the password.

So.. here is a solution.  Go to virus.org (I know.. the name is dubious).  Go to password database and look up your router.  The default admin passwords are there!  Some routers will put this on the bottom of the router too.

2.  Get to c: prompt (accessories) and type ipconfig to get your default gateway address.

3. pop the default gateway address into your IE or firefox address bar and voila – you have the userid & password screen to manage the router.

Blogging, How to

Cheap & easy website – wordpress

I love blogs and their ability to web enable individuals or small budding businesses.  I thought I’d share a simple formula for setting up your own domained website from scratch!  Here is what I’ve done:

  • Register a domain with godaddy.com (or other provider)
  • Host a blog on wordpress (or on your own web server)
  • Get a paypal account
  • Have Google Apps handle your mail – and get personalized email, calendar, shared documents, etc)

Get a domain name.   Consider the .com and .ca (or country specific extension).    I use godaddy.com – and my links will be for godaddy.    

Start up a wordpress blog and being testing content.  Go to privacy under settings and turn off the search engines until you are ready to share your final product.  It can take a bit of time before search engines find you so don’t expect immediate traffic.  Write about six blog posts to make sure you are ready to blog.

You will be mapping your new domain name to your wordpress account.    Here is the best article on wordpress domain mapping  – you will need to change your nameservers and use the url numbered addresses.  See article.

Unfortunately wordpress only takes paypal as a payment mechanism.  So you will also need a paypal account.  Do not hook up your paypal account to your home bank account.  Instead, create a phantom account with about $50 bucks in it (I use INGdirect and can create all sorts of accounts)  Don’t allow paypal to get to the mothership.  That goes for credit cards too.    I transferred bank funds to my paypal account and that took an excrutiating 8 business days to happen.  But this is a safe method.

For personalized email – sign up at google apps. (search it in google).  Get a standard, free membership and follow these excellent   Step-by-step instructions for Google Apps.

Once you have paypal set up, go to wordpress, upgrades, domains and add your domain.  It will cost 10 credits (USD).  With that done  – you can reassign the primary domain – and on the right, you will see ‘enable google mx’.  Click here and it will say “enter verification text” .   Remember the Google apps domain verification?  The “upload an html file” step?  Take that google text that is supposed to be in the html file and enter it.  And your domain should work!  Enter it in the address bar.

 Let me know if you have suggestions or changes.  Thanks