digital strategy, How to, social networks

Top five skill sets of today’s digital strategists

I get a significant amount of natural search visitor traffic [a.k.a. Google] against two key phrases --  "digital strategy job description" and "resigning from IBM".    Since I resigned from IBM six years ago, I thought I'd offer a quick update on the role a digital strategist plays in today's advertising industry. At first consideration,… Continue reading Top five skill sets of today’s digital strategists

How to, twitter

Using twitter? Then you’d better understand the twitter list.

There is a new currency in town and its called a Twitter list. [twitter-list-200x150] If you want to win followers and influence tweeters than you’d better understand the impact a twitter list is going have on the twittering ecosystem.

Blogging, Crowd Wisdom, customer experience, events 2.0, Facebook, fans / loyalty, How to, social networks, twitter

Lessons for live social media coverage; Scotiabank BuskerFest

Toronto's Scotiabank BuskerFest is in full swing today - with three more full days left of the downtown Toronto festival. As part of our social efforts - we are 'live blogging', for a lack of a better term, mostly on Facebook and Twitter with twitpics, tweets, posts, videos and more throughout the festival.   At the… Continue reading Lessons for live social media coverage; Scotiabank BuskerFest

Facebook, How to, linkedin, recruiting 2.0, social networks, using social media in job search

Teaching social media

I just finished another course teaching social media to job searchers in downtown Toronto. The attendees were wonderfully diverse both in careers, interests, and backgrounds - so representative of diversity Toronto. I felt honoured to be in a room sharing with individuals so rich in experience. I really think I should add a coffee social… Continue reading Teaching social media

Blogging, Charity / volunteer, How to, recruiting 2.0, small business, social networks, the 405 club, using social media in job search

For 405 club: Dodging the stigma of actively searching for work

yippeee kiyaaa mfff!  Here's my first post to the 405 club. I've been volunteering/consulting in social recruiting lately - a high demand and growing area - playing both sides of the fence between consulting with HR/recruiters & execs and volunteering with the painfully transitioned in Toronto.   I wanted to offer suggestions to those who choose… Continue reading For 405 club: Dodging the stigma of actively searching for work

housing / home building, How to, metrics, social networks, using social media in job search

Twitter 101 – twitter defined and explained in plain english

Need to understand twitter?  How to use it, grow it, what the key features are?   I don't know how basic to go in my upcoming course for Tcet, so I'll briefly address the twitter questions my mother recently asked me.  "What is twitter?"  "What's the big deal about it?"  "How can you get value from… Continue reading Twitter 101 – twitter defined and explained in plain english