I get a significant amount of natural search visitor traffic [a.k.a. Google] against two key phrases -- "digital strategy job description" and "resigning from IBM". Since I resigned from IBM six years ago, I thought I'd offer a quick update on the role a digital strategist plays in today's advertising industry. At first consideration, … Continue reading Top five skill sets of today’s digital strategists
There is a new currency in town and its called a Twitter list. [twitter-list-200x150] If you want to win followers and influence tweeters than you’d better understand the impact a twitter list is going have on the twittering ecosystem.
I am often asked how to set up linkedin’s privacy settings in order to maximize profiles for being job found and candidate considered. To make this easier for the individuals who attend my ‘Using Social Media for Job Search” presentations, I have made a handout of my personal settings as a reference guide for job … Continue reading How to set up your account & privacy settings for Linkedin
Toronto's Scotiabank BuskerFest is in full swing today - with three more full days left of the downtown Toronto festival. As part of our social efforts - we are 'live blogging', for a lack of a better term, mostly on Facebook and Twitter with twitpics, tweets, posts, videos and more throughout the festival. At the … Continue reading Lessons for live social media coverage; Scotiabank BuskerFest
I just finished another course teaching social media to job searchers in downtown Toronto. The attendees were wonderfully diverse both in careers, interests, and backgrounds - so representative of diversity Toronto. I felt honoured to be in a room sharing with individuals so rich in experience. I really think I should add a coffee social … Continue reading Teaching social media
yippeee kiyaaa mfff! Here's my first post to the 405 club. I've been volunteering/consulting in social recruiting lately - a high demand and growing area - playing both sides of the fence between consulting with HR/recruiters & execs and volunteering with the painfully transitioned in Toronto. I wanted to offer suggestions to those who choose … Continue reading For 405 club: Dodging the stigma of actively searching for work
Need to understand twitter? How to use it, grow it, what the key features are? I don't know how basic to go in my upcoming course for Tcet, so I'll briefly address the twitter questions my mother recently asked me. "What is twitter?" "What's the big deal about it?" "How can you get value from … Continue reading Twitter 101 – twitter defined and explained in plain english