engagement, Facebook, fans / loyalty, housing / home building, social networks

Ouch! A brand removed from its purchasers’ Facebook fan page community

I just witnessed an social media assassination this week as a real estate developer was forcibly removed from its purchaser formed Facebook fan page - a page formed by and for the buyers of a specific condominium. [read on for the actual letter below].

customer experience, Emarketing, housing / home building

Socializing with a social media agency: Coffee with Mark Campbell, VMG Cinematic

I met Mark Campbell, a social media seeding and feeding guru of VMG Cinematic today at Balzac's in Liberty Village to shoot the breeze on social media, what clients are asking for, what the market is willing to invest in, how to use social media to engender customer loyalty, what is being recommended and various… Continue reading Socializing with a social media agency: Coffee with Mark Campbell, VMG Cinematic

housing / home building, recruiting 2.0, the 405 club, using social media in job search

New for me: Contributing writer for the 405 club

The 405 club, New York's Official Unemployment Network, is a rapidly growing network and clever blog site started by Garrett Dale and Jose Gonzalez. As you may not know - $405 is the maximium unemployment benefit you can receive in New York State.   So for those who were earning over six figures - its a… Continue reading New for me: Contributing writer for the 405 club

housing / home building, How to, metrics, social networks, using social media in job search

Twitter 101 – twitter defined and explained in plain english

Need to understand twitter?  How to use it, grow it, what the key features are?   I don't know how basic to go in my upcoming course for Tcet, so I'll briefly address the twitter questions my mother recently asked me.  "What is twitter?"  "What's the big deal about it?"  "How can you get value from… Continue reading Twitter 101 – twitter defined and explained in plain english

Blogging, housing / home building, Innovation, web 2.0

Home Building 2.0

I'm sitting in my Starbucks office, with a globe & mail real estate section.  Hmm... memories of Great Gulf.   Positive memories. Having worked as a marketing director in the home building industry,  I see so many opportunities for the game changing marketing. The home building industry feels like the last bastion of old style… Continue reading Home Building 2.0

housing / home building, How to, metrics

Measuring for social media

Saw a very interesting discussion on linkedin today.     A project manager asks:  "What are the top 10 metrics for a social media site? I am the project mgr for a company's new social media platform." Great question!  And indicative that social media metrics still need some defining and that common web based metrics (which are still indicators of… Continue reading Measuring for social media