digital strategy, Facebook, fans / loyalty, influence, social networks

Project Butterfly – Palmerston Group

What does it mean to be social? This is precisely the question that @danielberkal and Seattle’s Cole + Weber United set out to answer in 2011. Presented at social media week [#SMWTO], this study is deeply insightful and organized in thought - so much so that I am often sharing the story of Daniel's presentation around… Continue reading Project Butterfly – Palmerston Group

engagement, fans / loyalty, Starbucks, strategy, youtube

@Starbucks – what if you defended your employee? #starbucksrant

A tweet from @JGoldsborough caught my eye:  a new video is hitting Youtube "The Starbucks Rant Song" by Starbucks employee, ex-employee, Chris Sizle.    This isn't the first rant that I've heard from a Starbucks employee [blog post 'To all you silly, sad caffeine addicts"], which was posted on Starbucks' Facebook page in 2009 and later removed… Continue reading @Starbucks – what if you defended your employee? #starbucksrant

customer experience, Facebook, fans / loyalty, social networks

The new home page of 2011 is the tab in Facebook.

There is a new kind of home page and its not where you'd expect - check out the best new facebook landing pages that introduce mashups of corporate social presence, address audience segmentation, and are as rigourous as any home page you'd see on a corporate website. American Red Cross is my new favorite page.

engagement, Facebook, fans / loyalty, housing / home building, social networks

Ouch! A brand removed from its purchasers’ Facebook fan page community

I just witnessed an social media assassination this week as a real estate developer was forcibly removed from its purchaser formed Facebook fan page - a page formed by and for the buyers of a specific condominium. [read on for the actual letter below].

Facebook, fans / loyalty

Keeping your personal life private on Facebook using limited profiles

I was starting to accept that my Facebook personal life would careen into my business life.  Though I’ve worked hard to keep my personal and business lives separate, my use of “Friends only” in my privacy settings was starting to lose its effectiveness.  I fell into awkward ground this past July when I started to… Continue reading Keeping your personal life private on Facebook using limited profiles

Facebook, fans / loyalty

Authentic Vin Diesel – a beautiful voice on Facebook’s no. 3 most popular page

With 6.5 million fans, Vin Diesel comes third only after a pop icon and the president of the US.   Yup - Vin Diesel.  And I never thought I'd write something to the tune of 'everything we need to know we can learn from Vin Diesel' article. I reported on the top five fan pages just… Continue reading Authentic Vin Diesel – a beautiful voice on Facebook’s no. 3 most popular page