Facebook, social networks, strategy, twitter

My snarky advice to buying likes & followers…

Sometimes my emails make great blog posts. A respected friend of mine was recently asked by his client if they should personally buy likes and follows.  Noise maker that he is, he invited our thoughts on the matter. After a number of emails flew by... I entered the debate.  I decided to add my two… Continue reading My snarky advice to buying likes & followers…

analytics, Facebook, insights, metrics, social networks, visualizations

The curve of your #FACEbook; 4 common #facebook #insight curves demystified

Here is an explanation of four common Facebook insight curves or charts. Understanding common patterns in Facebook insights will help with understanding the success of Facebook pages. This is likely of most interest to community managers or analytic geeks.

digital strategy, Facebook, fans / loyalty, influence, social networks

Project Butterfly – Palmerston Group

What does it mean to be social? This is precisely the question that @danielberkal and Seattle’s Cole + Weber United set out to answer in 2011. Presented at social media week [#SMWTO], this study is deeply insightful and organized in thought - so much so that I am often sharing the story of Daniel's presentation around… Continue reading Project Butterfly – Palmerston Group

engagement, Facebook, social networks

Pro-site: why build a website in this day & age?

That’s the question that I get these days – from all around me – clients, agency side, my more mobile digital friends (though they don’t frame it as a question but a statement).  This question is so prominent that I encounter folks that assume a website should not even be on the table for consideration.… Continue reading Pro-site: why build a website in this day & age?

Facebook, location based marketing, social commerce, social networks

Facebook Places arrives to Canada – location based drive to bricks & mortar is here

Location, location, location means so much more these days - with Foursquare making a drive to retail a real thing and now with Facebook Places - launched today in Canada. I'm pretty big fan of foursquare  - I personally like seeing where my network checks in, getting rewarded for being a mayor, rallying my coworkers for the… Continue reading Facebook Places arrives to Canada – location based drive to bricks & mortar is here