engagement, fans / loyalty, Starbucks, strategy, youtube

@Starbucks – what if you defended your employee? #starbucksrant

A tweet from @JGoldsborough caught my eye:  a new video is hitting Youtube "The Starbucks Rant Song" by Starbucks employee, ex-employee, Chris Sizle.    This isn't the first rant that I've heard from a Starbucks employee [blog post 'To all you silly, sad caffeine addicts"], which was posted on Starbucks' Facebook page in 2009 and later removed… Continue reading @Starbucks – what if you defended your employee? #starbucksrant

engagement, Facebook, social networks

Pro-site: why build a website in this day & age?

That’s the question that I get these days – from all around me – clients, agency side, my more mobile digital friends (though they don’t frame it as a question but a statement).  This question is so prominent that I encounter folks that assume a website should not even be on the table for consideration.… Continue reading Pro-site: why build a website in this day & age?

engagement, Facebook, fans / loyalty, housing / home building, social networks

Ouch! A brand removed from its purchasers’ Facebook fan page community

I just witnessed an social media assassination this week as a real estate developer was forcibly removed from its purchaser formed Facebook fan page - a page formed by and for the buyers of a specific condominium. [read on for the actual letter below].

consumer adoption, engagement, strategy

Creating exponential growth

I've been very intrigued by exponential growth and its typical the hockey stick pattern. Exponential growth patterns have held true in many social networking sites or applications' adoption and understanding this better might be key to architecting a desired consumer behaviour like the internal adoption of a community or collaboration tool or fostering social networking… Continue reading Creating exponential growth