Every once and a while - I am lobbed the classic emerging trend question. The one that asks you to peer into your crystal ball and reach for something a little extraordinary that isn't on someone's radar. Something grounded with a hint of evidence but not yet here in the marketplace. Something useful. Patterns not yet present.
In a disaster, brands should "sit down and shut up" in social media
When I was a junior consultant at IBM - working with an ex-Kraft marketing VP and ex-Campbell's brand director - I learned the 'Bullshit, Prove It, So What' design for strategy presentations. I've never forgotten it. BULLSHIT - is the hypothesis line. Prove it - is the chart, research, etc that proves or supports the … Continue reading How to write a strategy deck… Bullshit, Prove It, So What –
I get a significant amount of natural search visitor traffic [a.k.a. Google] against two key phrases -- "digital strategy job description" and "resigning from IBM". Since I resigned from IBM six years ago, I thought I'd offer a quick update on the role a digital strategist plays in today's advertising industry. At first consideration, … Continue reading Top five skill sets of today’s digital strategists
Today's Google #ThinkPerformance in Toronto offered a wonderful line-up of trailbrazers. One of my favorite speakers +Avinash Kaushik delights the audience with a review of Canadiana and in depth perspective on influence, experience and value.
Once every few months @RickWolfe and I host a #SoMeNite; a night of exploration around Social Media's maturity. It started off as an effort to gain industry input into the development of an open sourced framework for accessing an organizations' maturity in social media. Though the framework has been well received and adapted/modified by the … Continue reading #SoMeNite – an evening exploratory on social media’s maturation.
What does it mean to be social? This is precisely the question that @danielberkal and Seattle’s Cole + Weber United set out to answer in 2011. Presented at social media week [#SMWTO], this study is deeply insightful and organized in thought - so much so that I am often sharing the story of Daniel's presentation around … Continue reading Project Butterfly – Palmerston Group