customer experience, Innovation, social networks

.@TwitterCanada features a Twitter activated vending machine by @wonderMakr at their #OneTweetYear Party

I was lucky enough to attend @TwitterCanada's #OneTweetYear birthday celebration last night and really enjoyed the twitter activated t-shirt vending machine dispensing by @wonderMakr.  It was quite the focal point at the beginning of the evening - a great photo of it in action by @JamesClarkeCA (below).   See more photos with @wonderMakr who captured… Continue reading .@TwitterCanada features a Twitter activated vending machine by @wonderMakr at their #OneTweetYear Party

customer experience, digital strategy, social networks

How to develop a digital strategy – a 101 lesson for non-profits

I was recently asked to present at My Charity Connects - an annual sold out conference helping non-profits understand how to use emerging technologies for social good.  I had a tough mandate - the conference organizers had pre-sold the topic "Developing a Digital Roadmap" - intended to be an advanced topic - to which 60 people… Continue reading How to develop a digital strategy – a 101 lesson for non-profits

customer experience, Facebook, fans / loyalty, social networks

The new home page of 2011 is the tab in Facebook.

There is a new kind of home page and its not where you'd expect - check out the best new facebook landing pages that introduce mashups of corporate social presence, address audience segmentation, and are as rigourous as any home page you'd see on a corporate website. American Red Cross is my new favorite page.

Branding, customer experience, Facebook, social networks, twitter, web 2.0, youtube

Powerful video: Social Media REVOLUTION explained

Sharing a great video from @1zenmom.    I like this video because it articulates what is hard to explain to some - that is that we are presently sitting in a revolution - a shake-up as grand as the industrial revolution, information age, etc.    Sometimes it is hard to explain how social networks / web 2.0… Continue reading Powerful video: Social Media REVOLUTION explained

Blogging, Crowd Wisdom, customer experience, events 2.0, Facebook, fans / loyalty, How to, social networks, twitter

Lessons for live social media coverage; Scotiabank BuskerFest

Toronto's Scotiabank BuskerFest is in full swing today - with three more full days left of the downtown Toronto festival. As part of our social efforts - we are 'live blogging', for a lack of a better term, mostly on Facebook and Twitter with twitpics, tweets, posts, videos and more throughout the festival.   At the… Continue reading Lessons for live social media coverage; Scotiabank BuskerFest

customer experience, Emarketing, housing / home building

Socializing with a social media agency: Coffee with Mark Campbell, VMG Cinematic

I met Mark Campbell, a social media seeding and feeding guru of VMG Cinematic today at Balzac's in Liberty Village to shoot the breeze on social media, what clients are asking for, what the market is willing to invest in, how to use social media to engender customer loyalty, what is being recommended and various… Continue reading Socializing with a social media agency: Coffee with Mark Campbell, VMG Cinematic

Branding, customer experience, youtube

Air New Zealand YouTube video hitting 3M after two weeks

Okay - so its no Susan Boyle video (in reality content nor growth) - but Air New Zealand has taken the air flight safety video up a big notch with its body painted staff giving a revised safety video. I'm certain any customer experience mapping (a.ka. figuring out the customer interactions including the boring painful… Continue reading Air New Zealand YouTube video hitting 3M after two weeks