Branding, metrics, roi

Measuring social media’s ROI performance and mtg with David Beaton, Custometrics

It is early days in decent social media measurement in both ROI and performance measurement.  The social networks themselves offer little to measure - which is why a meeting with David Beaton, Custometrics to discuss conclusively measuring the impact of social media on brands and business just tickled me pink.   First off - a big… Continue reading Measuring social media’s ROI performance and mtg with David Beaton, Custometrics

Branding, Facebook, social networks

Top Five Facebook Fan Pages in terms of active fan base

From Sheryl Sandberg, COO of Facebook's presentation .  Top 5 facebook fan pages in terms of fan base. She talks about the importance of allowing people to interact with brands the way they interact with friends and family. 1. Micheal Jackson = 10.2 million fans 2. Barack Obama = 6.7 million fans 3. Vin Diesel… Continue reading Top Five Facebook Fan Pages in terms of active fan base

Branding, customer experience, Facebook, social networks, twitter, web 2.0, youtube

Powerful video: Social Media REVOLUTION explained

Sharing a great video from @1zenmom.    I like this video because it articulates what is hard to explain to some - that is that we are presently sitting in a revolution - a shake-up as grand as the industrial revolution, information age, etc.    Sometimes it is hard to explain how social networks / web 2.0… Continue reading Powerful video: Social Media REVOLUTION explained

Branding, customer experience, youtube

Air New Zealand YouTube video hitting 3M after two weeks

Okay - so its no Susan Boyle video (in reality content nor growth) - but Air New Zealand has taken the air flight safety video up a big notch with its body painted staff giving a revised safety video. I'm certain any customer experience mapping (a.ka. figuring out the customer interactions including the boring painful… Continue reading Air New Zealand YouTube video hitting 3M after two weeks

Branding, fans / loyalty, twitter

The greening of profiles – Mousavi’s silent & powerful support

I noticed on my twitter feed that some profiles were turning green.  They were with folks across the globe and not necessarily connected.  Something is up.   I blasted my question out on twitter.     There is a twitter campaign to change avatars to green in support to Mousavi's 2009 presidential campaign for the Iranian election.   Ah.. I love… Continue reading The greening of profiles – Mousavi’s silent & powerful support

Branding, meme, youtube

Domino’s unlikely lesson for employees

I've been thinking about the Domino's pizza issue.  Surely to god thirty somethings understand the power of youtube and mass audiences.   And yet, like winning a lottery, I'm sure both Micheal and Kristy, the two Domino's employees who released the gross pizza videos on youtube, never imagined their little video would get such a large audience… Continue reading Domino’s unlikely lesson for employees