Blogging, metrics, roi, social networks

The blogging contest that almost killed my Christmas

I recently competed in an international blogging contest in Dec 2009. Truth be told... by entering an international blogging contest during year end with the Community Marketing Blog - called Blog Off II or #blogoff , I wasn't aiming for gold so much as I wanted to gain greater insight into what makes for a better blog and how would people determine a best of breed blogger. Here are my worthy lessons:

Blogging, dunbar, social networks, stats

Sex, statistics and social media — the tough job of keeping up on emerging tech.

“Social is like sex… you can’t truly comprehend unless you do it”. Okay so starting off the #blogoff2 blogging contest talking about sex is possibly a cheap shot for getting comments. And sex talk is not how I typically sell the need for professionals to get on board with social personal adoption to lead their… Continue reading Sex, statistics and social media — the tough job of keeping up on emerging tech.

Blogging, Crowd Wisdom, customer experience, events 2.0, Facebook, fans / loyalty, How to, social networks, twitter

Lessons for live social media coverage; Scotiabank BuskerFest

Toronto's Scotiabank BuskerFest is in full swing today - with three more full days left of the downtown Toronto festival. As part of our social efforts - we are 'live blogging', for a lack of a better term, mostly on Facebook and Twitter with twitpics, tweets, posts, videos and more throughout the festival.   At the… Continue reading Lessons for live social media coverage; Scotiabank BuskerFest

Blogging, Charity / volunteer, social networks, web 2.0

New Client: Toronto’s Scotiabank BuskerFest 2009

I'm elated to have won Epilepsy Toronto as a new client.   My team and I  are responsible for the social media strategy, planning & execution for Scotiabank's BuskerFest 2009 - planned for Thursday, August 27 thru to Sunday, August 30th at the St Lawrence Market neighbourhood in Toronto.   [Become a FAN on the Scotiabank BuskerFest… Continue reading New Client: Toronto’s Scotiabank BuskerFest 2009

Blogging, Charity / volunteer, How to, recruiting 2.0, small business, social networks, the 405 club, using social media in job search

For 405 club: Dodging the stigma of actively searching for work

yippeee kiyaaa mfff!  Here's my first post to the 405 club. I've been volunteering/consulting in social recruiting lately - a high demand and growing area - playing both sides of the fence between consulting with HR/recruiters & execs and volunteering with the painfully transitioned in Toronto.   I wanted to offer suggestions to those who choose… Continue reading For 405 club: Dodging the stigma of actively searching for work

Blogging, Facebook, retail 2.0, social networks, Starbucks

“To all you silly, sad caffeine addicts” –Starbucks employees pollute FB fan pages

Wow.  There is an incredible rant by Veronica, a current Starbucks employee, on the Facebook "Fan" discussion board.  To all of you silly, sad caffeine addicts who line up like lemmings for your overpriced lattes every morning: there are some things you should know. 1. We are not your friends. We are usually not your… Continue reading “To all you silly, sad caffeine addicts” –Starbucks employees pollute FB fan pages

Blogging, twitter

Thinking in tweet or blog – a haunting thing

I'm often plagued by thinking in 140 character length thoughts or, for larger thoughts, I find myself composing a perfect blog post. I might be tuning out watching kids at the park, driving the car or waiting for dinner [my husband does all the cooking - its a lovely arrangement] and voila - another tweet… Continue reading Thinking in tweet or blog – a haunting thing