How to write a strategy deck… Bullshit, Prove It, So What –

When I was a junior consultant at IBM - working with an ex-Kraft marketing VP and ex-Campbell's brand director - I learned the 'Bullshit, Prove It, So What' design for strategy presentations.  I've never forgotten it.  BULLSHIT - is the hypothesis line.  Prove it - is the chart, research, etc that proves or supports the … Continue reading How to write a strategy deck… Bullshit, Prove It, So What –