big data, IBM, influence, social networks

Cognitive Cooking and #IBMFoodTruck: My Review of #Food at #SXSW 2014

One of the most impressive displays of data driven innovation and equally of the best stories of social media campaign hacking at SXSW 2014 came from IBM's Cognitive Cooking efforts. IBM created a small, rather understated pop-up space just steps from the Austin Convention Center.  Inside there was small food truck serving one of six select… Continue reading Cognitive Cooking and #IBMFoodTruck: My Review of #Food at #SXSW 2014

big data, digital strategy, social networks, strategy

How to write a strategy deck… Bullshit, Prove It, So What –

When I was a junior consultant at IBM - working with an ex-Kraft marketing VP and ex-Campbell's brand director - I learned the 'Bullshit, Prove It, So What' design for strategy presentations.  I've never forgotten it.  BULLSHIT - is the hypothesis line.  Prove it - is the chart, research, etc that proves or supports the… Continue reading How to write a strategy deck… Bullshit, Prove It, So What –