How mature are your brand's social media efforts? As greater media investments are made into social media and channels, brand's move up in their 'maturity'. There are six major steps in social media maturity - each with a number of operational activities that create these levels of maturity. Look & Listen Establish a social footprint Grow … Continue reading 6 steps to social media maturity
Every once and a while - I am lobbed the classic emerging trend question. The one that asks you to peer into your crystal ball and reach for something a little extraordinary that isn't on someone's radar. Something grounded with a hint of evidence but not yet here in the marketplace. Something useful. Patterns not yet present.
I was lucky enough to attend @TwitterCanada's #OneTweetYear birthday celebration last night and really enjoyed the twitter activated t-shirt vending machine dispensing by @wonderMakr. It was quite the focal point at the beginning of the evening - a great photo of it in action by @JamesClarkeCA (below). See more photos with @wonderMakr who captured … Continue reading .@TwitterCanada features a Twitter activated vending machine by @wonderMakr at their #OneTweetYear Party
One of the most impressive displays of data driven innovation and equally of the best stories of social media campaign hacking at SXSW 2014 came from IBM's Cognitive Cooking efforts. IBM created a small, rather understated pop-up space just steps from the Austin Convention Center. Inside there was small food truck serving one of six select … Continue reading Cognitive Cooking and #IBMFoodTruck: My Review of #Food at #SXSW 2014
I've not been publishing posts lately. In part of my busy schedule, the maturing of my role, the dedication to my family time. But also, my vigilance to not share what #agencylife can not be shared. It concerns me to share too much. This past Friday was a PA day - and I was asked … Continue reading What a working mom can offer to her kids
Jaime Stein represents a new breed of non-profit campaign contributors - one whose efforts can be easily hidden by traditional fundraising measurements. http://www.youtube.com/watch?v=vtKDZIjDb7E A 2013 Case Study in Non-profit fundraising [or should we call it contribution raising?] @JaimeStein is deeply involved in #Climb4Cord; a fundraising event where a select group of executives climb Mount Kilimanjaro to raise funds … Continue reading Measuring non-profit contribution: @JaimeStein ‘s impact on #Climb4Cord
Sometimes my emails make great blog posts. A respected friend of mine was recently asked by his client if they should personally buy likes and follows. Noise maker that he is, he invited our thoughts on the matter. After a number of emails flew by... I entered the debate. I decided to add my two … Continue reading My snarky advice to buying likes & followers…