Sometimes my emails make great blog posts.
A respected friend of mine was recently asked by his client if they should personally buy likes and follows. Noise maker that he is, he invited our thoughts on the matter.
After a number of emails flew by… I entered the debate. I decided to add my two cents. To which, proud moment, @schnitzelboy said “and that’s why i wanted LDS to weigh-in.”
“Okay.. time to waft in..
I absolutely *hate* these get rich quick schemes. Of course, I do support paid ad support for social – not from bots but from ad placements with users self selecting their participation.
In the early days, when I won some social media management business back in 200x – we were horrified to discover hundreds (HUNDREDS!) of nonsensical twitter followers & following that had naught to do with the brand advocacy, current consumption or future intent WITHIN Canada. Although they did not use a get rich quick scheme as your website below – they followed anyone who even mentioned the brand, anywhere in the world. We learned quickly that year how to dump a following – note – Twitter has limits!
I think having some sizable critical mass goals are admirable and necessary for starter brands but these schemes are not the way to do it. I don’t think going ‘organic’ alone is the way either. Social media grows exponentially and the first part of the hockey stick is long & boring without some kind of interference. Some targeted paid, integrated marketing, very clever content can help shorten the hockey stick.
If this is an individual asking, slap them on the side of their head. Those with experience can look at the velocity of their accounts – no. tweets vs. followers, etc – and see something is amiss. Social can do a lot of brand / reputation damage when you fake it to make it.