is it premature to talk about social media maturity?

I have been developing a social media maturity model or framework to help organizations understand the maturity of their social media efforts. My intention is to make an open sourced model and allow it to be shaped by the coomunity.

Recently, I held a roundtable discussion with my favorite moderator / conversationalist @rickwolfe. Rick is helping shape this work into a better framework – allowing me to roadtest the framework among c-level executives.

i must write up my takeaways and but a quick one was that many had issue with the idea of social media having a maturity. they saw businesses only scratching the surface of social media and so using the term “maturity” was premature. i loved the feedback and it blew me away.

i see the evolution of social media. I forget that the aging that ive seen since 2006 isnt seen by the majority. i should say that this crowd was savvy in digital but their vision of how much work remains suggests that maturity is a long way off.

to be continued…

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3 thoughts on “is it premature to talk about social media maturity?

  1. Eric Buchegger

    Hi Laurie,

    Related to the topic of social media maturity, thought you might be interested in a post I just read earlier today by Shel Israel. Seems more social media consultants are finding opportunities in-house with companies as companies shift from “why should we” to “how can we” … http://bit.ly/kIxJng

  2. Laurie Dillon Schalk Post author

    Eric – great and relevant article to marry up to this post. I am finding that – although the social media freelance/consultant is moving over to full time (how is that close to home).. for me it was that the industry was not ready for this role. Canada is ready but still hiring too junior for such tremendous roles.

  3. Pingback: #SoMeNite – an evening exploratory on social media’s maturation. « Social Wisdom: Digital Strategy Musings

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