I respect a number of folks in video – @rickwolfe from Poststone combines his art for conversation with video (a specialist in digital conversation – I love that). Mark Campbell from @vmgcinematic impressed me long ago on the power of video and Mary Hayes from Engage Learn -with whom I worked on some cool e-learning distributed thru social media projects including videos.
And now – Guy Gal. Yes – I do think that’s his name.
@Guygal is one interesting gal’s guy. Responsible for business development at Biz Media, Guy & company are quick to corner a niche in social video. i had a coffee meetup with Guy earlier this week and left with my brain excited on video.
First – let tell you about Guy – he’s a hacker gone start-up who comes across passionate and unassuming talking in 140 character insight tweets. He was one of 10 teams selected to do the #SXSW Chevy Roadtrip challenge (bravo) and him & team as team autofollow won it . Not hard to see why – check out the team’s thank you video capturing a hungry caterpillar .
Okay – so now some of his talking in tweet gems
“I help liberate video”
On frustration with developers: “you’re developing things that have already been API’ed for you!”
“the play button is the most compelling button on the net”
On planning video content – “online video needs to look like the programming on tv not the commercial”
On using actors in brand made videos: “lose the actors caus the world is real. actra puts a 1 year shelf life on your video”.