Mobile payments have emerged! Tonight Starbucks announces mobile payments will be available “nationwide”. as announced through my preferred online news source – Mashable.
Starbucks is allowing a bar code scan from the phone – which is commonly using in the airline business to check in at the gate for flights. Importantly this is not using NFC – near field communications (a technology I’m still learning about.) I will be interested in seeing what levels of adoption Starbucks experiences and I would love to understand the costs at retail (new POS or technology in field) and what the payback / ROI would be. Of course, this isn’t all about payback – its about innovation and testing a payment option that is most certainly coming down to retailers near you.
As a side note – I tweeted Starbucks about their announcement “pay with your phone nationwide”. God loves Starbucks social media efforts but I often catch them tweeting like the world lives in America. Facebook wall announcements used to be un-geo targetted, if that is a word, and I would get invitations to try ice cream at a Starbucks near me. Anyhow – there is a real person at the end of the twitter stream – here are their comments (okay – mostly mine).
Note: my still love you and others tweet. I get apprehensive about suggesting monogamy with coffee retailers. Truth is as a real coffee nut, I am anything but monogamous. So I can really get into a deep conversation around coffee and various coffee shops. Starbucks is the best espresso based coffee (read peppermint mocha) but the grind coffee isn’t up to local dark horse/red rocket like local coffee shops and the food isn’t quite there yet. Tims, of course, is deserved of attention – fresh coffee, chili, plain donut, apple fritter (especially when they were knobby big) and chili – and that a box of timbits will make my kids do a lot.