social networks, Starbucks, twitter

Mobile payment at Starbucks starting WEDNESDAY

Mobile payments have emerged!  Tonight Starbucks announces mobile payments will be available “nationwide”.  as announced through my preferred online news source – Mashable.

Starbucks is allowing a bar code scan from the phone – which is commonly using in the airline business to check in at the gate for flights.  Importantly this is not using NFC – near field communications (a technology I’m still learning about.)  I will be interested in seeing what levels of adoption Starbucks experiences and I would love to understand the costs at retail (new POS or technology in field) and what the payback / ROI would be.  Of course, this isn’t all about payback – its about innovation and testing a payment option that is most certainly coming down to retailers near you.

As a side note – I tweeted Starbucks about their announcement “pay with your phone nationwide”.  God loves Starbucks social media efforts but I often catch them tweeting like the world lives in America.   Facebook wall announcements used to be un-geo targetted, if that is a word, and I would get invitations to try ice cream at a Starbucks near me.  Anyhow – there is a real person at the end of the twitter stream – here are their comments (okay – mostly mine).

Note:  my still love you and others tweet.  I get apprehensive about suggesting monogamy with coffee retailers.  Truth is as a real coffee nut, I am anything but monogamous.   So I can really get into a deep conversation around coffee and various coffee shops.  Starbucks is the best espresso based coffee (read peppermint mocha) but the grind coffee isn’t up to local dark horse/red rocket like local coffee shops and the food isn’t quite there yet.  Tims, of course, is deserved of attention – fresh coffee, chili, plain donut, apple fritter (especially when they were knobby big) and chili – and that a box of timbits will make my kids do a lot.