There is another wave of facebook privacy concerns – driven in part by the new ‘instant personalization’ feature that Facebook is now offering.

In general, Facebook is allowing websites to tailor their online content by showing what your facebook friends like and share.   This is explained far better by Liz Gannes in a recent post about Facebook Instant Personalization. As Liz explains Facebook is also allowing deep sharing with three partners Microsoft, Yelp and Pandora – which is cause for upset.

I have seen a number of new privacy options by Facebook – finally, I can control who sees my crazy wall posts but the changes happen so rapidly that most users have facebook ‘default’ privacy settings.    My other personal privacy complaint is that I can not control who sees which fan pages I’ve joined.  When I join a fan page, for instance, most of my friends get blasted with this update.  No controls on this yet.

Fascinating is today’s public reaction with several well known tech profiles publicly announcing quitting facebook over privacy concerns.   Not to mention that google searchs for “how to delete my facebook account” is at an all time high.    For the record, I am not quitting facebook – I use it too much and I’ve narrowed down my privacy settings.  I do restrict my foursquare access now to friends only.. but I digress.

And then there is

Openbook is a new site that allows any online surfer to search key terms like “divorced”, “dna test” or “cheated” and get publicly available facebook wall posts by individuals with loose privacy settings.  The site is created by individuals who want to outline what information is now public  (see the green learn why this is bad button).

Fortunately Openbook also provides a link to, a great new scan tool for understanding how private your facebook settings are.    (note:  to drag the tool to your bookmarks toolbar – you have to make sure that it is a toolbar that is active and viewed.  Go view, toolbars and ensure bookmarks toolbar is checked off).