So I’ve been up since 4:30am this morning – initially woken up by my hungry son but then as I settled back and I had an epiphany. Egad! I sat up. That Facebook fan page our company was just hired to help shape, seed and feed is a group!
Damn – I should have figured that at first glance – the ‘George Bush is still disliked by 1 million people” related group should have tipped me off. Groups have no control over their associations (other than to disable it) but, as one would expect, Facebook pages do.
Not many organizations are building groups these days – the focus is on pages! so I wrongly assumed it was page – not looking at the obvious signs. I won’t make that oversight again.
Facebook groups arrived first, pre-2008, and so if your non-profit or organization was ambitious in 2007, chances are that their facebook presence could be a group not a page. Unfortunately, groups are rather limiting compared to pages. And so for growth, the transition is necessary.
I found an excellent blog post reviewing the issues called “Facebook Pages vs. Groups” by Peter Leonard.
For a while, in 2008, Facebook was allowing conversion from groups to pages but they are not doing this anymore. I don’t know why.
Added note from Facebook support
We’re no longer able to convert Facebook Groups into Pages. You’re welcome to create a Page and notify your Group members that you’ll be using the Page instead of the Group going forward. If your Group has too many members to send them a message, we unfortunately aren’t able to provide you with any other solutions for how you might contact them about this change.