I’m very interested in watching retailers exploring social media to beef up their customer experiences.
@sachac [Sacha Chua!] tweeted about Le Gourmand [@legourmandyonge] sending tweets on when the cookies are fresh out of the oven – which is having the bloor & yonge crowd following along. Deadly – and fantastic. Love those cookies. When I worked at Yonge & Bloor – I would have loved a tweet from the softie ice cream truck – though we used to just do instant messages for ice cream and baked goods in the kitchen.
Ben McConnell’s Church of Customer Blog highlights a great public apology by Domino’s to interactive Amy . Its a bit over the top – however a quick read thru the comments to Ben’s post shows that the vocal opinion is pretty positive on the whole video. What I like, however, is an operation serving a local area supposedly offering a twitter feed for feedback. A low cost solution to manning a customer service phone line (albeit doesn’t serve all audience types).
Will look for more but time to watch Weeds with the hubbie.