Domino’s brand is fighting for its life this week after two employees released a youtube video – graphic, gross and absolutely damaging to the brand. Perhaps they didn’t expect the wave of attention, perhaps they intentionally created something they hoped would be a hit. But both the employees and the entire company franchise is in hot water now.
Again – the need to listen and monitor the real time brand conversation is hitting home this week. Domino’s did not take the situation seriously nor do they understand how to properly record a response online.
There are very easy ways to listen to the conversation – I will outline this when kids aren’t calling.