I can’t sleep.

I’m thinking about how much e-business is missing in the home building industry and it bothers me. Do I start by introducing traditional tools that have engendered positive user adoption like intranets and then suffer under the load of creating first time content? or do I jump to the 21st century and introduce enterprise social software which is still not yet understood by the vast majority of companies but would place the burden of content generation squarely on employees? I need collaboration.. I am so perplexed and this prevents my sleep.
There is a good article on enterprise blogging