I am always updating my reservoir of statistics. Here is a new presentation that I’ve found capturing various social networking sites indexed by age range. I’d encourage you to download the presentation – and look at page 11/33 for interesting Canadian stats. Too bad ComScore isn’t adding podcasts of this.
You will notice how mainstream Facebook has become between generations (until 50+) [which is a crazy big age lump for ComScore to have]. Linkedin, highly overdeveloped among the early boomers – an indication of its deep penetration among professional ranks. Twitter indexes seem surprising for the large number of other reports I’ve seen about low teenage usage of twitter.
Comscore’s The Digital Consumer will Shape the Brave New World Presentation, Feb. 2010.
| Blogger | Flickr | Myspace | ||||
| Persons: 2 – 17 | 114 | 111 | 112 | 30 | 151 | 102 |
| Persons: 18-24 | 113 | 114 | 112 | 57 | 137 | 98 |
| Persons: 25-34 | 108 | 109 | 107 | 114 | 105 | 107 |
| Persons: 35-49 | 99 | 98 | 98 | 151 | 87 | 109 |
| Persons: 50+ | 79 | 81 | 82 | 105 | 55 | 85 |
Posted by Laurie Dillon Schalk 
