Social Wisdom, once my small business baby in social media consulting, is currently my blog about digital strategy. I have quite big ideas about what missing in the marketplace for digital strategy and I like to share my thoughts here.
I’m currently working at JWT Toronto as their Digital Strategy Director. [and so the disclaimer is that this blog represents my thinking and does not necessarily represent the ideas or opinions of my employer]
I’m best reached through e-mail or my iphone text. You can reach me at: laurie at socialwisdom.ca, text me at 416-738-4716 or @ldillonschalk
More about me:
Laurie Dillon-Schalk is a marketers’ marketer. She uses the well honed talents associated with marketing (brand strategy, communications, insight based innovation, conversion, adoption, behaviour change, customer experience…) to drive the success of brands thru their online websites, web presence, software, collaboration or community initiatives. Beyond the business transformational strategy work, she also understands and has led major web redesigns as well as led full day to day web operations.
Her client base includes over 40 top tier brands and their digital properties such as WestJet, Scotiabank BuskerFest, Panasonic – Futureshop – Kohl’s – Air Canada - Mountain Equipment Co-op - SunLife - Holt Renfrew - Bell Canada - CIBC (PC Financial) - Danier Leather - Georgian College - Ontario Securities Commission - HRDC and more.
Laurie loves coffee, a weakness and passion originating from her days managing the Nabob coffee company brand. She is an internet junkie and welcomes coffee time to chat about the industry, where internet is headed or organizational challenges.
