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About

A lover of digital and coffee.  Asker of good questions.  Sleuth of business problems. Identifier of emerging trends, consumer insights, impacts of digital upon consumer behaviours.   Focused on strategy, e-commerce, social media, analytics, consumer insights & planning, social business, social brands and transformation.

I’m currently enjoying advertising agency life in Toronto as a Director of Strategy & Innovation

I offer “thick slice” digital strategy – offering direction and prioritization to the digital opportunities facing my clients.   Being a strategist suggests that people know where they’ve been (business review) and where they are headed (brand vision).  I don’t find this is always the case and so my best work has me collaborating with my client to first align on the review & brand vision, then help develop the strategy that addresses gaps between where a brand is and where a brand wants to go.

My joke… this is my identical twin sister.

Social Wisdom was the name of a start up that I founded in 2009 – responding to the market place demand for social media / digital strategy consulting.

Worth mentioning is that this blog represents my thinking and does not represent the ideas or opinions of my employer or past employers.