A natural marketing strategist – with roots in traditional brand marketing and all that entails – P&L, forecasting, consumer insights & planning, category planning, etc - from Kraft Foods
Lover of digital. Identifier of emerging trends, consumer insights, impacts of digital upon consumer behaviours. Asker of good questions. Sleuth of business problems. Grateful for IBM Global Services and over 8 years of extensive consultant experience & training business transformation and issues based consulting. Exceptional in strategy, e-commerce, social media, analytics, consumer insights & planning, social business, and transformation.
I’m currently enjoying advertising agency life in Toronto as JWT Canada’s Director, Digital Strategy & Innovation. I offer “thick slice”, as JWTers call it, digital strategy – offering direction and prioritization to the digital opportunities facing my clients. I am honoured to have worked extensively with the following brands – Brand USA (US travel & Tourism), Mazda, Walmart, Sick Kids Foundation, ParticipACTION, and more. Lately, my role has grown to include the leadership of social media integration into JWT and for our clients. I oversee teams – ones that run social media planning, communities, and analysis on behalf of our clients.
Social Wisdom was the name of a start up that I founded – responding to the market place demand for social media / digital strategy consulting. My business lived from 2009 to 2010 – a period in which I had 12 clients, 19 projects and employees (and a heck of a lot of accounting). I earned the least amount of money since being a university student, then the most in my entire career. I did my basement. In 2010, I received an offer to join one of the world’s reputed advertising agencies – an industry I had been interested in joining for a long time with hopes of working closely with others who a deep in strategy & planning and continuing my thought leadership in digital. This website has transformed back to being a blog – removing the pages of the service offerings, clientele, past work, etc. But my thoughts are my own and continue to live on these pages..
I’m best reached through blog comments or twitter. You can reach me at @ldillonschalk or on Google Plus at +Laurie Dillon-Schalk
Worth mentioning is that this blog represents my thinking and does not represent the ideas or opinions of my employer or past employers.
