A lover of digital and coffee. Asker of good questions. Sleuth of business problems. Identifier of emerging trends, consumer insights, impacts of digital upon consumer behaviours. Focused on strategy, e-commerce, social media, analytics, consumer insights & planning, social business, social brands and transformation.
I’m currently enjoying advertising agency life in Toronto in a global strategy role.
I offer “thick slice” digital strategy – offering direction and prioritization to the digital opportunities facing my clients. Being a strategist suggests that people know where they’ve been (business review) and where they are headed (brand vision). I don’t find this is always the case and so my best work has me collaborating with my client to first align on the review & brand vision, then help develop the strategy that addresses gaps between where a brand is and where a brand wants to go.
Social Wisdom was the name of a start up that I founded in 2009 – responding to the market place demand for social media / digital strategy consulting.
Worth mentioning is that this blog represents my thinking and does not represent the ideas or opinions of my employer or past employers.